Privacy Policy

Last Updated: March 11, 2026

Dialed & Driven Mentality, a wholly owned subsidiary and operating brand of Lerg Inc. ("Dialed & Driven," "Lerg Inc.", "we," "our," or "us"), is deeply committed to protecting the privacy, security, and integrity of your personal information. This Privacy Policy comprehensively outlines our protocols regarding the collection, utilization, safeguarding, and disclosure of information when you interact with our website (https://www.dialedanddrivenmentality.com), utilize our customer support chat widget, engage with our educational services, or communicate with us via email, phone, or Short Message Service (SMS)/text messaging.

By accessing our website, interacting with our digital communication tools, or explicitly opting into our messaging programs, you acknowledge and consent to the rigorous data practices meticulously detailed within this Privacy Policy. This document is designed to comply with applicable state and federal privacy regulations, as well as the strict telecommunications standards set forth by the Cellular Telecommunications and Internet Association (CTIA) and the Telephone Consumer Protection Act (TCPA).

1. Comprehensive Categories of Information We Collect

We strictly limit the collection of personal data to the minimum amount necessary for legitimate business operations, optimal customer support, and enhanced service delivery. The architecture of our data collection is bifurcated into information you actively provide and information our systems collect automatically.

A. Information You Explicitly Provide

When you interact with the Dialed & Driven Mentality chat widget, submit a support inquiry, register for a training program, or otherwise initiate communication with our internal team, we collect specific data points to facilitate your request based on data category, specific information collected, and primary purpose for collection with the following being:

Identity Data: Full Legal Name, Athlete/Parent relationship status for account creation, personalizing support interactions, and verifying authorized users.

Contact Data: Email Address, Mobile Telephone Number for delivering requested support communications, ticket updates, and administrative notices.

Transactional Data: Billing details, purchase history (where applicable) for processing secure payments for programs and maintaining financial ledgers.

Contextual Data: Form responses, chat widget text, inquiry details for providing accurate, context-aware responses to customer service requests troubleshooting.

B. Automated Technical Telemetry

To optimize website functionality, monitor network health, and ensure a secure user experience, our digital infrastructure automatically captures specific technical telemetry when you navigate our site.

This automated data collection includes:

Internet Protocol (IP) address and associated regional location data.

Browser type, version, language preferences, and installed plug-ins.

Device type, hardware specifications, and operating system architecture.

Time zone settings and timestamps of your digital interactions.

Referring URLs, exit pages, and granular website interaction metrics (e.g., specific page views, scroll depth, and time spent on site).

C. Communication and Explicit Consent Records

We maintain strict, highly auditable databases of your communication preferences to ensure absolute compliance with federal telecommunications laws and carrier-mandated A2P 10DLC regulations.

These records include:

Precise timestamped logs of SMS/text messaging opt-in actions.

The exact source URL and digital form utilized by the user to provide consent.

Email subscription statuses, open rates, and engagement metrics.

Historical logs of opt-out commands (e.g., STOP) or support requests (e.g., HELP).

2. Utilization and Processing of Personal Information

Lerg Inc. processes the collected information exclusively for defined operational, administrative, and customer support purposes. We do not engage in the indiscriminate processing of user data. Your information is specifically leveraged to:

Facilitate immediate, accurate, and context-rich responses to inquiries submitted via the website chat widget or email.

Deliver essential service-related communications, support ticket lifecycle updates, and appointment coordination notifications.

Administer and maintain the core functionalities, security, and stability of the Dialed & Driven Mentality platform.

Fulfill contractual obligations, process user-initiated financial transactions, and deliver digital or physical products.

Enhance website security protocols, detect fraudulent activity, mitigate denial-of-service attacks, and ensure robust network integrity.

Maintain highly accurate historical records required for legal, accounting, and strict telecommunications compliance mandates.

3. A2P 10DLC SMS/Text Messaging Compliance and Strict Data Segregation

Lerg Inc. operates a highly regulated Application-to-Person (A2P) 10-Digit Long Code (10DLC) messaging infrastructure. To maintain access to Tier-1 cellular networks, we adhere strictly to the guidelines set forth by The Campaign Registry (TCR) and telecommunications carriers.

Express Written Consent Mechanisms

Users may voluntarily provide their mobile phone number and explicitly opt-in to receive customer care, support, and service-related text messages from Lerg Inc. by utilizing the chat widget located on our website. Checking a designated consent box or affirmatively providing a mobile number through the widget interface constitutes express written consent to receive transactional and support-based communications. Consent to receive SMS messages is strictly optional and is never established as a condition of purchase for any goods, services, or digital content.

Scope of Messaging Operations

Messaging initiated under this specific telecommunications protocol is strictly limited to customer care purposes. This encompasses, but is not limited to, responses to support requests, ticket lifecycle updates, appointment coordination, and direct follow-up communications relating to an existing inquiry initiated by the user. This specific messaging program explicitly excludes promotional content, marketing blasts, or unsolicited advertising.

Opt-Out and Support Protocols

Users retain absolute and irrevocable control over their communication preferences. You may immediately revoke consent and opt out of our SMS program at any time by replying with the keyword STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any text message received from our system. Upon receipt of a termination command, our automated routing systems will immediately process the request, and you will receive a single, final confirmation message verifying your removal from the active database. No further messages will be transmitted. For technical assistance or program support, reply with the keyword HELP.

Strict Prohibition on SMS Data Sharing (Zero-Tolerance Policy)

Lerg Inc. enforces a rigorous, legally binding data segregation policy specifically regarding mobile consent and phone numbers. The telecommunications industry requires strict adherence to the following mandate:

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service operations or SMS routing/delivery aggregators (e.g., Twilio, GoHighLevel), is permitted strictly for the purpose of executing the requested communication. All other use case categories exclude text messaging originator opt-in data and consent; this highly sensitive information will not be sold, rented, leased, or shared with any non-essential third parties under any circumstances.

4. General Information Disclosure and Third-Party Relationships

Excluding the strict prohibitions applied to SMS opt-in data and mobile numbers detailed exhaustively in Section 3, Lerg Inc. may share general operational data only in the following highly restricted, necessary business scenarios:

Essential Service Providers: We engage vetted, enterprise-grade third-party contractors to facilitate website hosting, secure cloud data storage, CRM management, and payment processing. These entities operate under strict, legally binding confidentiality agreements and are contractually prohibited from utilizing the data for independent marketing purposes or sharing it further.

Legal & Regulatory Compliance: We reserve the right to disclose general information to law enforcement agencies, regulatory bodies, or judicial authorities if compelled by a legally binding subpoena, court order, or when disclosure is objectively necessary to protect the legal rights, intellectual property, or physical safety of Lerg Inc., our users, or the general public.

Corporate Restructuring: In the event of a merger, acquisition, corporate reorganization, or asset liquidation involving Lerg Inc., user data may be transferred as a core business asset, provided the acquiring entity legally binds itself to the rigorous privacy protocols outlined in this document. (Note: SMS consent records remain bound by the non-sharing mandates regardless of corporate transfers, requiring affirmative re-authorization if the core business identity fundamentally shifts).

5. Tracking Technologies, Cookies, and Analytics

The Dialed & Driven Mentality platform utilizes cookies, tracking pixels, server logs, and advanced analytics tools to understand user behavior, administer the website efficiently, and gather broad demographic information. These small data files allow our infrastructure to recognize returning users, persist chat widget sessions, and optimize the digital interface for specific devices.

You maintain full, granular control over cookie behavior through your specific web browser settings. You may elect to disable cookies entirely or set your browser to alert you when cookies are being transmitted; however, please note that disabling cookies may significantly degrade the functionality of certain website features, including the ability to maintain continuous customer support chat sessions.

6. Data Security and Cryptographic Standards

Lerg Inc. deploys enterprise-grade administrative, technical, and physical safeguards specifically engineered to prevent unauthorized access, alteration, exfiltration, or destruction of your personal information. Our security posture includes:

Encrypted data transmission protocols utilizing modern Transport Layer Security (TLS/SSL) for all web traffic.

Strict, role-based access controls (RBAC) ensuring that internal personnel only have access to data required for their specific job functions.

Secure, compliant cloud server environments hosted by top-tier infrastructure providers.

Despite our exhaustive efforts and deployment of commercially reasonable security measures, no method of digital transmission over the public internet or electronic storage is entirely invulnerable. Consequently, we cannot guarantee absolute cryptographic security against highly sophisticated threat actors.

We retain personal information only for the duration strictly necessary to fulfill the specific operational purposes outlined in this policy, resolve commercial disputes, enforce our legal agreements, and comply with mandatory statutory or accounting retention periods.

7. User Rights, Jurisdiction, and Data Control

Depending on your geographic jurisdiction (including frameworks such as the California Consumer Privacy Act (CCPA) or similar state-level privacy statutes), you possess specific, legally actionable rights regarding your personal data. You reserve the right to:

Request a comprehensive, readable disclosure of the specific pieces of personal information we hold regarding you.

Demand the immediate rectification of any inaccurate, obsolete, or incomplete personal data within our systems.

Request the complete deletion of your personal data from our active servers (subject to overriding legal, regulatory, or operational retention requirements).

Withdraw your consent for specific communication channels without facing discriminatory service degradation or varied pricing.

To exercise any of these fundamental privacy rights, please submit a formal, written request to the contact information provided in Section 9 of this document.

8. Protection of Minors

The Dialed & Driven Mentality website and its associated communication channels are designed for individuals who are legally capable of entering into binding contracts. You must be at least eighteen (18) years of age to independently use this website, opt into SMS communications, or submit personal information.

While our underlying athletic mentorship and training programs frequently involve minors, all digital interactions, form submissions, and consent authorizations must be executed exclusively by a parent, legal guardian, or authorized adult. Lerg Inc. does not knowingly collect data directly from unaccompanied minors under the age of 13 in strict accordance with the Children's Online Privacy Protection Act (COPPA). If we discover that we have inadvertently collected data from a minor without verified parental consent, we will promptly delete that information from our servers.

9. Policy Modifications and Updates

The regulatory landscape governing digital privacy and telecommunications is subject to frequent and rapid change. Lerg Inc. reserves the exclusive right to update, modify, or amend this Privacy Policy at our unilateral discretion to ensure ongoing compliance. Significant structural changes will be communicated via an updated "Last Updated" date at the apex of this document, and where technologically feasible, via direct communication to subscribed users. Your continued use of the website or services following the publication of changes constitutes your informed acceptance of the revised policy.

10. Contact Information

For detailed inquiries regarding this Privacy Policy, your fundamental data rights, or the compliance architecture of our SMS programs, please contact our administrative team directly:

Lerg Inc. d/b/a Dialed & Driven Mentality

Email: [email protected]

Phone: (855)-586-3172

Address: 28620 Forest Ridge Dr., Farmington Hills, MI 48331